I love the music videos that YG is producing lately, more importantly their quality. One thing I hate about the current Kpop scene is how idol songs and music videos (MV) have turned into one repetitive cycle. YG is no exception to this. However, I am glad that they have not succumbed to dishing out low quality music videos just to say that their songs have accompanying MVs.
I appreciate it a when a company exerts an effort to construct a story for an MV and not just let the singers dance in a box, shoot them, and that’s it. If their going to do so, then they have to make sure the sets and clothes are going to catchy and flashy enough and the video is shot in super HD to engage the viewer up to the last second of the video.
Anyway, I am digressing again. Going back to YG, they have a combination of MV with story/flowing MV and with MV’s in a box. Nonetheless, their videos are always an eye candy and I can’t help but go O___O. They have also ventured into producing animated videos which are such a good breather for viewers once in a while.
Here are some of their “flowing MVs” which I love:
1. Gummy ft TOP – Sorry (Japanese Version)
This video just came out today but holly molly, it just became one of my favorite videos. Aside from Gummy’s usual amazing voice, there is an excellent use of visual elements in this video.
2. 2NE1 – Lonely (Japanese Version)
Another MV for a Japanese release. Hmm. I just realized I love all MV’s YG has produced for their Japanese releases. Anyway, I love this MV better than it’s Korean version. The Korean version was already eye catching. This is one is… well thought. I especially love the umbrella scene.
3. Big Bang – Love Song
The director of this MV has a penchant for walking and gray hues and I love it. Though I don’t exactly understand the story of the MV, I think it is well shot and is one of Big Bang’s best MV to date.
Honorable Mentons: 2NE1’s It Hurts, Ugly ; BB’s Tonight, Koe Wo Kikasete; Gummy’s Loveless; Taeyang’s Wedding Dress; GD’s Butterfly
As for the MV’s in the box:
1. 2NE1 – Clap Your Hands
This is my favorite songs out of 2NE1’s three title songs from the album To Anyone because it’s hip hop, feels not forced, nothing more and nothing less. This MV was oozing with so much swag and 2NE1 feels believable as hip hop artists.
2. 2NE1 – I am the Best
I honestly don’t like the concept of this video but the quality is so above the roof that I can’t say anything more.
Honorable Mention: Taeyang’s Where U At; 2NE1’s Fire (Street Version), Follow Me ; GD’s Breath, TOP’s Turn It Up
There you have it! I hope you appreciate them as much as I do. With the advent of equipments capable of recording in HD, music companies in Korea could learn a thing or two from YG on producing MV. *cough* *cough*
A Thoughtful Paper 